Effective Date: March 8, 2019
Last Updated: March 8, 2019

Patterns, Ltd. operates a community of artist studios in the Bayview and Hunter’s Point districts of San Francisco, California, commonly known as The Point (“The Point,” “we,” “our,” or “us”).  This Privacy Policy describes the practices regarding The Point’s collection and use of personally identifiable information (“Personal Information”) via The Point’s website, (the “Website”), as well as Personal Information collected offline by The Point.  Except as set forth in this Privacy Policy, The Point will not share, sell, or rent individual Personal Information with anyone without your advance permission or unless ordered by a court of law.

What Information We Collect

1. Personal Information Provided by You

We collect certain Personal Information that is voluntarily provided by you in order for us to deliver the services.  For example, you may be asked to provide your name, email address, and phone number, when requesting to rent a studio at the Point, or to be placed on the waitlist for The Point.  If you do not provide us with this Personal Information, we may not be able to assist you.  We may collect your email address so that we can send you updates and information that you request. We may use your email address to inform you about current events or to send you updates regarding information that was previously sent to you.

2. Automatically Collected Non-Personally Identifiable Information

When you visit our Website, we may automatically collect information that will help up administer the Website and analyze its usage. Examples of the type of information that is automatically collected includes (a) your IP address, (b) your device ID, (c) the name of your Internet service provider, (d) your browser information, and (e) the date and time you access the Website.  We collect this information because it helps us administer and operate the Website and better understand how users interact with and access the Website.

How We Use Personal Information

1. Business Purposes

We collect and use your Personal Information for business purposes, such processing transactions that you have requested (e.g., a request to rent a studio), communicating with you regarding the status of an inquiry or application, responding to your questions, or fulfilling other purposes disclosed at the time you provide your Personal Information.

We may use the contact information you provide to communicate with you through email and other means, including telephone calls. If you provide your telephone number, you agree that we may contact that number even if it is registered on a corporate, state, or national Do Not Call Registry.

2. Sharing with Third Parties

We may share your Personal Information with third-parties who perform services on our behalf.  This includes, without limitation, third-parties that send communications, process payments, assist renter's insurance, provide credit checks, or collection services, provide property management services to The Point, including to provide customer service on our behalf. These third parties may have access to certain Personal Information in order to provide these services to us or on our behalf.  For more information about our practices with regard to third-party service providers, please contact us via email at

The Point may also disclose Personal Information we collect from you to third parties in order to (a) fulfill your requests, (b) protect ourselves from liability, (c) protect the safety and security of The Point and its tenants, (d) respond to legal process or comply with law, or (e) provide information in connection with a merger, acquisition, or liquidation of our company.

3. Affiliated and Subsidiary Companies

We may share Personal Information with our affiliated or subsidiary companies who use Personal Information for business purposes related to your tenancy or to process any application, request, inquiry, or other information or Personal Information you submit via the Website.

4. By Law

We may disclose Personal Information when we believe in good faith that the law requires it; at the request of governmental authorities conducting an audit or investigation; pursuant to a court order, subpoena, or discovery request in litigation; to verify or enforce compliance with policies governing our Website and applicable laws, rules, and regulations; or whenever we believe disclosure is necessary to limit our legal liability or to protect or enforce the rights, interests, or safety of our Website, its users or other third parties. We also reserve the right to report to law enforcement agencies any activities that we, in good faith, believe to be unlawful.


Our Website uses cookies.  A cookie is a small text file that is saved in a user’s browser when you access our Website. We may link the information we store in cookies to any Personal Information you submit while on our Website.  You can typically remove cookies by following directions provided in your Internet browser’s help file. However, if you reject cookies, you may still use our Website, but your ability to use some areas of functionality will be limited.

Web Beacons

Our Website or emails that we send you may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags and single-pixel gifs) that permit us, for example, to count users who have visited our Website, opened an email, or for other related Website statistics (for example, verifying system and server integrity).

Links to Other Sites

This Privacy Policy applies only to Personal Information collected by our Website.  This Website may contain links to other websites that are not owned or controlled by The Point. Please be aware that The Point is not responsible for the privacy practices of such other websites.  We encourage you to be aware when you leave our Website and to read the privacy statements of each and every website that collects personally identifiable information.

How We Respond to Do Not Track Signals

We do not respond to Do Not Track signals. However, some third-party websites do keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you. If you are visiting such websites, your web browser allows you to set the DNT signal within the browser so that third-parties (particularly advertisers) know you do not want to be tracked.

Email Communications

By providing an email address on the Website, you agree that we may contact you in the event of a change in this Privacy Policy or to provide you with any service-related notices.

Policy Regarding Children

The Point does not knowingly seek to collect or maintain Personal Information or other information from children under the age of 13.  We will use commercially reasonable efforts to delete any Personal Information or other information later determined to be provided by a child under the age of 13.  Use of the Website by children under the age of 13 is not permitted.  If you become aware that a child has provided Personal Information through our Website, please email us at   

Your Choices Regarding Privacy

Subject to applicable law, you may obtain a copy of Personal Information we maintain about you or you may update or correct inaccuracies in that information by contacting us. To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to the information. In addition, if you believe that the Personal Information we maintain about you is inaccurate, subject to applicable law, you may have the right to request that we correct or amend the information by contacting us as indicated in the Contact Us section below.

You may update or correct information about yourself by making changes to your profile by emailing us at  If you completely delete all such information, then your account may become deactivated.  We may retain an archived copy of your records as required by law, to comply with our legal obligations, to resolve disputes, to enforce our agreements or for other legitimate business purposes.  

We may contact you to request that you update your Personal Information on a regular basis to ensure its integrity for the purposes of ongoing data management.


To opt out of sharing your Personal Information with third-parties for their direct marketing purposes, please email The Point at and clearly state your request, including your name, mailing address, email address and phone number.  Please see the “Your Choices” section of this Privacy Policy for additional information.

In addition, California Civil Code Section § 1798.83 permits users of our Site that are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please contact us using the information provided at the end of this policy.


We take reasonable steps to secure the Personal Information you agree to provide via the Website.  However, no transmission of Personal Information over the Internet or the subsequent electronic storage of this information can be absolutely guaranteed to be free from unauthorized use or access.  Before submitting any Personal Information via the Website, please be aware of these inherent risks and know that you do so at your own risk.

Change to this Privacy Policy

We reserve the right to alter, modify, update, add to, subtract from or otherwise change this Privacy Policy at any time, which will become effective as of posting on our Website.  We encourage you to periodically review this privacy statement to stay informed about how we are helping to protect the Personal Information we collect.

Jurisdictional Disclaimer

Our Website is operated in the United States of America (U.S.) and is only intended for use by individuals accessing it from the U.S.  If you are located in another jurisdiction, please be aware that any Personal Information you elect to supply will be transferred from your current location to the U.S. to be used in the manner described herein, and will be subject to U.S. laws regarding data privacy and collection, which may be less stringent than or otherwise different from the laws in effect in the country in which you are located.  By using this Website or by voluntarily providing us with your Personal Information, you acknowledge and agree with your Personal Information being processed and transferred as described above.

Contact Us

If you have any questions regarding our Privacy Policy, please contact us at